Funnel & Conversion Audit
Where exactly do customers drop off — and why. I walk your signup, KYC and activation flows like a real user, cross-check against your analytics, and benchmark against other fintech funnels.
Independent growth consultant for fintech companies past $1M annual revenue. Funnel & conversion audits, competitor teardowns, and growth experiments — shipped and A/B-tested on your real users, not slides.
Between the ad click and an active customer sits your onboarding, KYC and activation flow. That's where most fintechs quietly lose more than half of the users they paid for.
Four sliders, ten seconds. See what's leaking after the click — in dollars, for your funnel. It never leaves your browser.
Start with the audit, or bring me a specific problem. Every engagement ends with something shipped and measured — never a 60-page PDF.
Where exactly do customers drop off — and why. I walk your signup, KYC and activation flows like a real user, cross-check against your analytics, and benchmark against other fintech funnels.
Where your next 20% of revenue hides: acquisition channels, pricing, activation, retention. Every opportunity sized against your data and scored by impact vs effort.
I sign up for every competitor, map their funnels, pricing and messaging, and find where they beat you — and where they're weak.
Hypotheses turned into features — designed, built behind a feature flag, and A/B-tested on your real users. Keep, kill or iterate: decided by numbers, in weeks.
Your funnel walked like a user, benchmarked against the market. Output: a ranked leak map.
Copy, screens and code — ready behind a feature flag. No tickets thrown over the wall.
Every fix ships as an A/B experiment on your real users. Keep, kill or iterate — by numbers.
You keep the wins, the code and the playbook. No retainer-forever, no dependency.
Public teardowns of products I don't work with — same method, same honesty, sourced numbers only. Read one and you know exactly what you'd get.
Five experiments for Canada's best growth machine — plus the one metric I'd add to its dashboard: Time-to-Certainty. Includes the kill list: ideas that didn't survive review, and why.
READ THE TEARDOWN →Canada's most-used neobank makes its money on trust. Three experiments around the moment that trust breaks — plus the ideas I killed.
READ THE TEARDOWN →
I'm Alisher Khakimov — Director of Growth & Innovation at Brainfinance, a Canadian consumer-finance company. My day job is the exact playbook on this page: audit the funnel, form hypotheses, ship experiments, keep what the numbers keep.
On the side I take a small number of outside engagements — fintech and adjacent products in Canada that are past $1M in revenue and suspect their funnel can do better.
One email is enough: what you do, roughly your revenue, and the metric that keeps you up. I'll reply within 48 hours with whether I can help — and how I'd start.