⌖ ALISHER.KEMAIL ME
GROWTH & CRO CONSULTINGB2C FINTECH & CONSUMER FINANCE · CANADA

Your funnel is leaking customers. I find where — and fix it.

Independent growth consultant for fintech companies past $1M annual revenue. Funnel & conversion audits, competitor teardowns, and growth experiments — shipped and A/B-tested on your real users, not slides.

▶ RUN AUDIT — EMAIL MELINKEDIN →
currently director of growth & innovation at a canadian consumer lender · takes 2 outside engagements per quarter
01 — THE PROBLEM

You already paid to acquire them. Then they vanish.

Between the ad click and an active customer sits your onboarding, KYC and activation flow. That's where most fintechs quietly lose more than half of the users they paid for.

visitors
100%
signup started
64%
KYC passed
37%
← the leak is usually here
funded / activated
23%
active, month 2
17%
illustrative b2c fintech funnel — the audit maps yours, step by step

Now put in your numbers.

Four sliders, ten seconds. See what's leaking after the click — in dollars, for your funnel. It never leaves your browser.

leak-calculator · your numbers stay in your browser
monthly visitors
50,000
signed up
15,000
activated
6,000
LEAKING AFTER THE CLICK — EVERY MONTH
$225k /mo
$2,700,000/yr in would-be revenue from people who signed up and never activated. You already paid to acquire them.
biggest leak: the signup step · captured today: $150,000/mo
rough model, illustrative — real funnels leak at more than two steps, and the fix is finding WHY. nothing you type is sent anywhere.
02 — WHAT I DO

Four ways in. One rule: numbers decide.

Start with the audit, or bring me a specific problem. Every engagement ends with something shipped and measured — never a 60-page PDF.

funnel-audit.ts

Funnel & Conversion Audit

Where exactly do customers drop off — and why. I walk your signup, KYC and activation flows like a real user, cross-check against your analytics, and benchmark against other fintech funnels.

you get: a ranked leak map — what to fix first, what to ignore
growth-map.ts

Growth Opportunity Map

Where your next 20% of revenue hides: acquisition channels, pricing, activation, retention. Every opportunity sized against your data and scored by impact vs effort.

you get: a prioritized growth backlog — not a brainstorm
competitor-teardown.fig

Competitor Teardown & Strategy

I sign up for every competitor, map their funnels, pricing and messaging, and find where they beat you — and where they're weak.

you get: a positioning strategy and the 3 moves that matter
experiments.log

Experiments & Feature Launches

Hypotheses turned into features — designed, built behind a feature flag, and A/B-tested on your real users. Keep, kill or iterate: decided by numbers, in weeks.

you get: shipped features + honest experiment readouts
03 — HOW IT RUNS

A typical engagement: six weeks.

WEEK 1 — THE AUDIT

Your funnel walked like a user, benchmarked against the market. Output: a ranked leak map.

WEEKS 2–3 — THE FIXES

Copy, screens and code — ready behind a feature flag. No tickets thrown over the wall.

WEEKS 4–6 — THE PROOF

Every fix ships as an A/B experiment on your real users. Keep, kill or iterate — by numbers.

AFTER — I LEAVE

You keep the wins, the code and the playbook. No retainer-forever, no dependency.

04 — PROOF OF WORK

I publish my method on real funnels.

Public teardowns of products I don't work with — same method, same honesty, sourced numbers only. Read one and you know exactly what you'd get.

teardown-01 · wealthsimple.md

Wealthsimple doesn't leak users. It leaks certainty.

Five experiments for Canada's best growth machine — plus the one metric I'd add to its dashboard: Time-to-Certainty. Includes the kill list: ideas that didn't survive review, and why.

READ THE TEARDOWN →
teardown-02 · koho.md

Koho is about to become a bank — and its biggest growth risk is acting least like one.

Canada's most-used neobank makes its money on trust. Three experiments around the moment that trust breaks — plus the ideas I killed.

READ THE TEARDOWN →
next up: neo financial
05 — WHO'S DOING THE WORK
Alisher Khakimov
alisher_khakimov.jpg

I run growth the same way I sell it.

I'm Alisher Khakimov — Director of Growth & Innovation at Brainfinance, a Canadian consumer-finance company. My day job is the exact playbook on this page: audit the funnel, form hypotheses, ship experiments, keep what the numbers keep.

On the side I take a small number of outside engagements — fintech and adjacent products in Canada that are past $1M in revenue and suspect their funnel can do better.

onboarding & KYC funnelsCROexperimentationcompetitive analysisproduct analytics

Results

■ NUMBERS BEING CLEARED FOR PUBLICATION
+XX%
activation uplift · case study slot
−XX%
drop-off at KYC · case study slot
XX
experiments shipped / year · slot
06 — START

Got a number that bugs you?

One email is enough: what you do, roughly your revenue, and the metric that keeps you up. I'll reply within 48 hours with whether I can help — and how I'd start.

NAVOIALI@GMAIL.COMLINKEDIN ↗
no forms · no decks · no retainer-forever